How Air Charter Service stayed seen on every screen

Air Charter Service moves cargo, passengers and private flights anywhere in the world, often at short notice. In 2025 it wanted its name in front of the freight forwarders, airlines and logistics professionals who call on exactly that kind of capability — and it wanted to be impossible to miss.

So ACS paired two of The Loadstar's placements that work in different ways: one built for a moment of full attention, the other for constant, low-key presence. Between them they covered both how people notice a brand and how they remember it.

The moment that stops you

The pop-up is one of The Loadstar's most prominent formats, arriving at a peak point of engagement. For ACS it earned a 0.37% click-through rate — clear evidence the message was landing with a relevant, high-attention audience.

The presence that stays

Alongside it, MPU display units ran across the site — always in view as readers scrolled the news, and especially strong on mobile. At a 0.19% click-through rate they kept ACS present throughout the visit, quietly reinforcing recognition long after the pop-up had gone.

One format for impact, one for endurance — so ACS didn't just get noticed, it stayed familiar, across every device its audience reads on.

Why it worked

• Impact where attention peaks. A premium pop-up put ACS front and centre at the moment readers were most engaged.
• Always-on, especially on mobile. MPUs kept the brand in view for the whole visit, on the screens the audience reads most.
• The right room. Every impression landed in front of The Loadstar's global audience of logistics and air-cargo professionals — not a general crowd.

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