ADVERTISE WITH THE LOADSTAR

Turn industry attention into revenue growth.

The Loadstar is the daily read for the senior decision-makers buying freight and moving cargo - the exact people your sales team are trying to reach. Win business from the people
who make global logistics happen.

69.3%
Senior management
128,000
Executives reached
10.4M
Page views a year
214
Countries reached
81%
Readers with us 2+ years
The toolkit

Every way to reach the freight industry.

Six proven channels, each with a strong track record.
Mix and match, or take a bundle below for the best value.

Advertising

High-visibility placements across our site and newsletters, timed to engage buyers at the moment of intent.

3% average CTR on newsletters

Sponsorship

Own the conversation every day as the exclusive sponsor of the industry's most-read daily newsletter and podcast.

>36% newsletter open rate

Articles

Publish your expertise alongside our award-winning coverage and establish your brand as an industry authority.

>500 reads per article

Webinars

Host a high-impact digital event. We handle promotion and platform; every registrant lands as a qualified lead.

>500 registrations per event

Podcasts

Amplify your message through an interview in our weekly podcast or your very own custom-made episode.

>9,000 podcast subscribers
NEW

Research & Reports

We survey the market, write the report and run the download campaign. You keep every lead.

Lead-Gen. See how →
FLAGSHIP — LEAD GENERATION

Your research report, produced and distributed by us.

A complete, done-for-you campaign built around original industry research. Every report download is a named, qualified lead delivered straight to your sales team.

1

Build the survey

We work with you to design a survey that puts the questions your market cares about and positions your expertise.

2

Promote it

We put the survey in front of 65,000+ supply-chain professionals across newsletter, site and podcast to drive responses.

3

Write the report

Our editorial team analyses the findings and produces a polished, credible report carrying your brand.

4

Distribute & capture

We run a promotional download campaign and every reader who downloads becomes a lead you own.

The leads come from the downloads.
You get the authority of the original research and the pipeline to match.
PACKAGES

Lead-Gen bundles built for value.

Packaged to go further than booking assets individually. Pick the level that fits your goals.

STARTER

Spotlight

£1,000

A high-impact, low-cost campaign to put your brand in front of the industry.

1 client-written article
LinkedIn amplification of article
2-week advertising campaign
Interested in Spotlight?
Email our team or book a call.
View predicted performance
Predicted performance
PREDICTED PERFORMANCE
500+ pageviews
500+ click-throughs
GROWTH

Momentum

£5,000

A sustained multi-channel presence that keeps you visible.

5-minute interview on flagship weekly podcast
Interview released as a standalone podcast on streaming platforms
2-week advertising campaign
1 client-written article
LinkedIn amplification of article
Interested in Momentum? Email our team or book a call.
View predicted performance
Predicted performance
PREDICTED PERFORMANCE
4,000+ listens (Integrated)
2,000+ listens (Standalone)
500+ pageviews
500+ click-throughs
MOST POPULAR

Authority

£10,000

Own your category with a mix of thought-leadership content and lead generation.

Custom-made 20-minute podcast with its own 2-week promotional campaign
LinkedIn amplification of article
4-week advertising campaign
1 client-written article
Interested in Authority? Email our team or book a call.
View predicted performance
Predicted performance
PREDICTED PERFORMANCE
6,000+ listens
1,000+ pageviews
1,000+ click-throughs
BEST VALUE

Market Leader

£25,000

A complete lead-generation engine built to deliver leads for months.

Custom-made webinar with 4-week promotional campaign to drive registrations
On Demand version available for 6 months so leads continue to roll in
1 interview article written by a Loadstar journalist
LinkedIn amplification of article
4-week advertising campaign
Interested in Market Leader? Email our team or book a call.
View predicted performance
Predicted performance
PREDICTED PERFORMANCE
300+ leads/registrations (Live event)
300+ leads/registrations (On Demand)
1,000+ pageviews
2,000+ click-throughs

Bundle contents shown are indicative and tailorable. Talk to us to get the right mix.

WHY IT WORKS

They don't just read us. They act on us.

The Loadstar's community draws on our insight in the decisions that shape their business — here's what that looked like across 2025:

Shared where it counts.

37,520
Shared inside Microsoft Teams

Colleagues pass our reporting straight into live commercial decisions.

Credibility you can't buy.

24,155
Arrive via Google News

A placement only publishers with sustained editorial credibility earn.

Already in the AI answer.

11,179
Routed from AI tools

When buyers ask AI about freight, The Loadstar is already part of the response.

When freight professionals dig into a topic, share context with their teams and clients, or turn to AI for answers, The Loadstar is there.

Want to see what our campaigns can achieve? Take a look at our success stories and testimonials.
View success stories →
GET IN FRONT OF THIS AUDIENCE

Ready to turn attention into revenue?

Tell us about your business and the services you're interested in, and one of our team will build you a tailored approach. Better still, book a discovery call.

NM
Nick Marsh
CHIEF REVENUE OFFICER
FWC
Francheska 
Webb-Cook
REVENUE LEAD
Some things to think about
A few questions worth thinking over before we talk:
What are the goals for this campaign?
What's worked — or hasn't — for you before?
Do you have a fixed budget in mind?
What's the timeline for the project?
Who else is involved in the decision?
Which markets or regions matter most?