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Precision Targeting Drives Record ROI
How Atlantic Gateway Port Authority Achieved 312% ROI with Strategic Display Advertising
The ChallengeAtlantic Gateway Port Authority needed to attract new shipping lines to their expanded container facility. Traditional trade publication advertising was generating broad awareness but failing to reach actual route planning decision-makers at target carriers. With a competitive market and significant infrastructure investment to recoup, they needed laser-focused targeting.
The SolutionThe Loadstar's media team created a sophisticated display advertising campaign using behavioral targeting and job-title precision:
- Primary targeting: Route planning managers, network directors, and commercial VPs at container shipping lines
- Behavioral targeting: Users actively reading content about European port capacity and route optimization
- Geographic focus: Decision-makers in Hamburg, Rotterdam, Antwerp, and London
- Creative strategy: Dynamic ads featuring real-time berth availability and competitive advantages
Campaign Execution
- Duration: 4 months
- Investment: £85,000
- Placements: Premium positions across The Loadstar's content, plus programmatic extension to LinkedIn logistics groups
- Creative variants: 12 different ads optimized for mobile and desktop
Exceptional Results
- 89 direct inquiries from target shipping lines
- 23 site visits arranged (previous year: 7 total visits)
- 6 new shipping line agreements signed within campaign period
- £3.65M in confirmed revenue over 3-year contract terms
- 312% ROI in first year alone
- Click-through rate: 2.8% (industry average: 0.9%)
"Previous advertising felt like throwing darts blindfolded. The Loadstar's targeting was surgical – we reached exactly who we needed to reach, when they were making route decisions."– Marcus Chen, Business Development Director, Atlantic Gateway Port Authority
Ready to create your own success story?
These success stories aren't outliers – they're what happens when you partner with the industry's most trusted voice.
Don't let your competitors dominate the conversations shaping the future of the freight industry.
Every day you wait is another day your ideal prospects are engaging with your competitors' messages instead of yours. The logistics executives who control billion-dollar budgets are already reading The Loadstar, listening to our podcasts, and attending our events.
The question isn't whether your target audience is here – it's whether you'll be part of the conversation.
Book Your Strategy Session with Nick Marsh
Chief Revenue Officer, The Loadstar
Nick has helped over 200 logistics companies transform their marketing ROI through strategic media partnerships. In your 30-minute consultation, you'll discover:
✅ Which Loadstar channels reach your exact target audience
✅ Custom campaign strategies based on your specific goals
✅ ROI projections using real performance data from similar clients
✅ Exclusive opportunities not available through standard advertising
📅 BOOK YOUR STRATEGY SESSION NOW
No sales pressure. No long presentations. Just straight talk about how to drive real results in the logistics industry.
"Nick understood our business challenges immediately and created a campaign that delivered results within the first month. His strategic approach turned advertising spend into actual revenue."
– Commercial Director, Leading Port Authority
Don't spend another quarter wondering if your marketing budget is working. Companies that partner with The Loadstar see measurable results within 30 days.
