In 2025, Awery Aviation SoIn 2025, Awery Aviation Software, a leading provider of advanced enterprise software solutions for airlines, cargo operators and aviation services worldwide, set out to strengthen its brand awareness and thought leadership across the global logistics and air cargo community. With a suite of sophisticated digital marketing tools and a clear strategic vision, Awery partnered with The Loadstar to elevate its voice within a highly competitive industry.

As the go-to source for independent, high-quality journalism, analysis, and commentary trusted by tens of thousands of freight professionals each week, The Loadstar offered an integrated suite of marketing assets designed to reach precisely the audience that matters most to Awery.

Awery’s 2025 campaign employed a multi-asset strategy across The Loadstar’s marketing suite:

🎯 Targeted Banner Advertising
Top Banner advertorial placements on The Loadstar website delivered high visibility throughout the year, achieving a 0.56% click-through rate—a strong performance in digital advertising that helped drive sustained engagement among targeted industry readers.

🎙 Podcast Sponsorship
Aligning Awery’s brand message with The Loadstar’s trusted audio content proved immensely effective. Across 2025, The Loadstar’s sponsored podcast messaging was listened to 33,570 times, helping Awery reach decision-makers.

✍️ Thought Leadership Content
To establish authority and share valuable industry insights, Awery contributed a written article published on The Loadstar’s platform. This piece reached 1,700+ readers, positioning Awery as not just a software vendor, but a thought leader in aviation technology.

The combined impact of these efforts didn’t just generate strong performance metrics—it amplified Awery’s presence in key global markets and deepened its resonance with supply chain and aviation professionals. By leveraging The Loadstar’s trusted news ecosystem, Awery strengthened its brand authority at a time when meaningful engagement with industry audiences is more crucial than ever.

This success story highlights how a carefully designed, multi-channel content and advertising campaign can elevate a brand’s visibility, credibility, and influence  a specialised professional audience. The Loadstar continues to partner with organisations that seek both measurable marketing outcomes and deeper connection with the freight and logistics community.

Why It Worked

• Audience Relevance: The Loadstar’s readership and listeners are comprised of logistics leaders who influence purchasing decisions across air cargo and supply chain sectors.
• Media Diversity: Combining banner ads, sponsored podcast spots, and thought leadership content allowed Awery to reinforce its brand across multiple touchpoints.
• Measured Results: Clear metrics of CTR, listen counts, and article readership provided actionable insights and proof of engagement for future campaigns.

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Nick has helped over 200 logistics companies transform their marketing ROI through strategic media partnerships. In your 30-minute consultation, you'll discover:

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